Everything is changing around us and business are no exception. The famous logos they were not always as we know them, after time they need ‘refresh’. Famous logos like Canon, Starbucks and adidas were completely different years ago. Companies need to stay in attuned to ever changing needs and interests of consumers, they must constantly evolve so they can stay ahead of the competition. We’re not just talking about changing their policies and products. But changing their whole image to their costumer. As you will see logos were more complicated or some of them simple fonts. Many researches show that images are more memorised than words, as you will figure most of the companies choose to visualise their logos designing something simple and easy to remember it . Did they succeed? I think that you know the answer….. All the following logos are famous and you don’t need a description or words to understand which company is.
Take a look at this list . In it you’ll find some of the world’s most famous logos, both how they look now and how they looked in the beginning. If you have more material don’t hesitate to share it with us!!!!