Ecommerce

The whole DTC P&L — handled.

Platform, design, CRO, paid, retention, SEO. One senior team that owns the storefront and the spreadsheet behind it.

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Ecommerce growth
How we run ecommerce

One team. One P&L. Weekly bets.

Most ecommerce brands are stitched together from a Shopify partner, a paid agency, an email agency and a freelance designer — and the math never reconciles. We collapse that into a single pod that owns the contribution-margin number.

From platform engineering to creative production to media buying to lifecycle email — we operate as your acting CMO + CTO for ecommerce, with weekly reviews against gross margin and LTV, not vanity ROAS.

What's Included

Build, sell, retain.

Platform & Replatform

Shopify Plus, Hydrogen, BigCommerce, headless. Migrations with zero SEO loss.

Storefront UX & CRO

PDP, PLP, cart and checkout sprints. Weekly experiments with proper stat-sig.

Paid Acquisition

Meta, Google, TikTok, Pinterest. Built-in creative engine for 40+ ads/month.

Retention & Email

Klaviyo flows, SMS, post-purchase, win-back, loyalty programs.

Ecommerce SEO

Collection IA, faceted nav, structured data, content programs that rank.

Analytics & Attribution

GA4, server-side, MMM lite, post-purchase surveys. Real CAC, real LTV.

Doing $1M–$100M/yr?

Get a free growth audit with concrete next-quarter moves.